German tourists have been flocking to Birmingham this Christmas - to shop at the city's Frankfurt market.
The Victoria Square and New Street stalls - visited by a record-breaking 1.5 million people since November- are proving so popular that German travel companies have been running coach trips.
The short break holidays, also available in Holland and Belgium, give tourists two nights at city centre hotels and are being sold off the back of the Frankfurt experience - which with 73 stalls is the largest German market outside of Germany and Austria.
More people than ever before will have visited the market when it closes tomorrow, bringing millions of pounds of spending power into the Birmingham economy.
City council leader Mike Whitby said the market now enjoyed a national and international profile and had added to Birmingham's appeal as a Christmas destination.
Coun Whitby (Con Harborne) added: "I am pleased to say that the Frankfurt market will break even and the council will not have to repeat last year's sponsorship of #35,000.
"It has been a tremendous success and I think it is highly significant that we are now getting a large number of visitors from Europe. The fact that people are actually coming here from Germany is, I think, remarkable.
"This can be nothing but good news for Birmingham."
There have been more than 500 coach trips to the market from Britain and abroad, compared with 100 in 2004.
The food and drinks stalls are popular Christmas party venues for Birmingham's legal and finance sector.
Coun Whitby said: "Instead of going to restaurants or wine bars companies are giving staff tokens which they can spend at the market. It is a very convivial place to gather and enjoy a bratwurst, some gluhwein or a beer.
"The aroma of different foods cooking on charcoal fires, the lights and Christmas trees and the variety of goods for sale seems to be making the market a must-visit venue for so many people."