Birmingham will be able to boost its sporting infrastructure and raise its profile if it grasps the opportunities offered by the Olympics, says the man in charge of promoting the city.
Neil Rami, chief executive of Marketing Birmingham, said the city would be an obvious choice for staging sporting events in 2012 because it has a good track record in hosting tournaments.
A total of 30 European and world sporting championships have been held in Birmingham so far in the last 15 years, he said.
Mr Rami also said Birmingham would also be able to raise its international profile by providing a base for one of the teams.
Business opportunities would also be available for local companies who would be able to help in the redevelopment of east London and build sporting infrastructure across the country, he added.
Mr Rami vowed that his organisation would work with national bodies, such as Visit Britain, to make the most of tourism opportunities.
He said: "We would be able to explore tourism markets that we have not taken into account before, such as the USA and China, as clearly the UK would be a major destination before and during the Olympics.
"Also there are opportunities for teams to use the training facilities we have here and that would help raise the profile of the city."
Mr Rami said it was important for local civic and business leaders "to ensure that Birmingham does not lose out."
Mr Rami also urged transport organisations to ensure that rail and road links between Birmingham and London were improved in time for the 2012.