Matthew Upson was sent out to model Birmingham City's new kit but supporters of the club might be forgiven for asking a key question: will he actually wear it in the Premiership?
Rumours are rife that Liverpool, the European champions, are set to offer #5 million to take the England international defender to Anfield.
Blues manager Steve Bruce has made it clear that he will resist any attempts to buy Upson but money talks - Birmingham could make a significant profit on the player - and so does the prospect of European football.
Upson, aged 25, rejected the offer of a five-year contract last summer and, apparently, believes that his international prospects would benefit by a move to a club that is playing regularly in Europe.
With Liverpool seeking a left-sided centre-back, Bruce knows he faces a full-time job keeping hold of the player but he does not want a situation the develop whereby Upson becomes unsettled and the story overshadows the performances of the Birmingham team.
And there is a precedent. At the turn of the year, Robbie Savage?s future became a big issue and the Wales international midfield player eventually joined Blackburn Rovers amid much acrimony.
Upson is a different type of person and would not fall out with Birmingham in such a fashion.
However, every player has his price and his ambitions, and the perception grows that he will not be playing for Birmingham when the season begins next month.
Bruce remains optimistic of keeping the player. ?The one thing you are never going to stop is people wanting your good players,? he said.
?We want to build a team. ?All the good players, Matty, Mario Melchiot, we want them to stay and build a team around them. I don?t want to lose my exceptional players.
?The fact they stay helps other players to come in. Matty knows what we think of him.
?There has been a contract offer made to him. He wants time to think about it. It is a big decision - but he has still got three years left. We want to tie him up for a bit longer.?
One player definitely leaving is striker Robbie Blake, who is set to join Leeds United for #800,000.
Blake, the former Burnley captain, joined Birmingham in January and, despite impressing, he failed to break into the first team on a regular basis. Blues have an abundance of strikers and Blake seems surplus to requirements.
After negotiations between the clubs resulted in a fee being agreed, the player will complete the switch to the Coca-Cola Championship outfit as soon as he agrees the terms of his departure with Birmingham.
Leeds hoped to complete a deal in time for Blake to join the club?s pre-season tour of Norway.
Leeds manager Kevin Blackwell said: ?He will offer us something different in attack and I am really delighted.
?The chairman, Ken Bates, has been absolutely brilliant. It shows how far the club has come.?