Whoever made the decision to hand out free sweeties at the entrance gates to Billesley Common must have been prompted by the young faces peering out of the Llanelli coach as it arrived in Birmingham this afternoon.
Either that or it was an initiative to drive custom - and given the indolence with which the Second City greeted the British & Irish Cup, must therefore go down as the most unsuccessful promotion activity in history .
For most of Moseley's restorative bonus-point victory those callow Welsh faces looked as though they were not particularly enjoying their work experience, especially when the word that kept coming out of David Hilton's mouth was the one they feared above all others.
Introduced as a replacement for the crocked Chas Meddick early in the second period and with his side still drawing 23-23, Hilton took the game - and his opposite number - by the scruff of the neck and shook them both into submission.
'Scrum, please Sir," the Mose player-coach repeated insistently as referee Andrew Jackson awarded 22 full-arm penalties in a game that started off between two reasonably well-matched teams and ended up as lop-sided as the playing surface.
Forty-one-years-young, Hilton was having a whale of a time putting poor Rhys Thomas and Jamie Kaijaks, aged 21 and 20 respectively, through the wringer time, after time, after time.
Those who have first hand experience of the horror of playing in an obliterated scrum will know having one's teeth pulled without anaesthetic is preferable to packing down even once more under those circumstances. It's enough to induce Post Traumatic Stress.
It is also enough to win rugby matches and although they were careless in many other aspects of their performance, particularly at half back where the decision-making and execution was sub-standard, Moseley were ruthless in their set-piece and that enabled them to control proceedings.
Even when they were 23-15 down at half time it was difficult to believe they would not go on and open their cup campaign with a win because, as Newcastle showed Moseley last weekend, you can't function without a scrum or lineout.
And so they dragged themselves into a three-point lead and spent the final ten minutes of the match turning the screw so tight Llanelli's Little 'Uns were scrummaged into submission.
With two minutes remaining Jackson finally conceded the inevitable and awarded the penalty try Moseley warranted in principle, if not actually from the passage of play for which it was awarded.
Indeed the ten point margin was the least they deserved because, but for a ten minute period just before half time when they rattled off 17 points, Llanelli weren't really in this one, despite the superb kicking and attempts to inspire his back-line of tyro fly-half Owen Williams.
Whatever Moseley threw at the visitors Williams seemed to have the same monotonous response, three points to Llanelli as he landed all six of his shots at goal, in fact it was the 20-year-old who started the scoring in the second minute.
The excellent Ben Pienaar stretched over for 5-3 soon afterwards, Simon Hunt and Williams traded penalties for 8-6 and then the Moseley maul was pulled down as it was about to cross the line. Jackson was perfectly right to award Penalty Try No. 1.
That seemed to lull Moseley into thinking they could win without the requisite effort. Kristian Phillips and Ed Price proved otherwise as Hilton's charges became very sloppy.
But there was no stopping them once Ollie Thomas had scooted down the sideline for his first try of the season in the 45th minute.
It was shortly after this that Mose's scrum dominance began to dictate the match, culminating in that 78th minute penalty try.
Thomas converted to end the day with a 16-point haul, in little more than half a game, as Mose were awarded their all important fourth touch down.
But it was the work done by Hilton, Meddick, Sam Wilkes, Adam Caves and debutant Stefan Thorp that made this the sweetest of days for the home team and one Llanelli will be determined to avenge when the sides meet on Welsh land for the return leg next year.
MOSELEY: Robinson W; Hunt S, King (Thomas O 38), Carter, Hunt B (Mogensen 63); Brad Davies, Brown (Glynn 62); Thorpe, Wilkes (Caves 66), Meddick (Hilton 56), Lawrence, Mather, Burrows (Mason 63), Robinson O, Pienaar (Lowcock 76)
LLANELLI: Hughes; Phillips, Reynolds, Owen (Keenan 41), Bowdy Davies; Williams, James; Thomas R (Sloane 41-48, 74), Hawkins, McDonelll-Roberts (Kaijaks 25), Ball, White, Vallejos (Hart 52), Rawlins (Eager 16), Price. Replacements: Wilson, Lewis