Birmingham City star Mario Melchiot has urged the city's businessmen to swap their brogues for trainers for the Hearts First Brindleyplace Relay.
The event, to be held on April 12, will involve teams of four running round a short course with each participant having to raise at least £200 for the British Heart Foundation.
Ros Shears, who lives in Moseley, joined Melchiot for the event's launch, where she explained how BHF research had ultimately enabled her 11-month-old son, Dexter, to live.
She said: "Dexter was born with heart disease and by five months old he had undergone two major open heart operations, which saved his life. Without the advances made in research over the past 15 years, this wouldn't have been possible.
"He is now 11-months-old and a tremendously happy, smiley and energetic little boy thanks to research carried out by organisations such as the British Heart Foundation.
"I would encourage anyone, no matter how young or old, to dig out their running shoes, sign up for this fun event and help people living with heart disease like my son Dexter."
Heart and circulatory disease kills more people in Britain - 240,000 each year - than cancer. It accounts for four in ten deaths a year.
Last year's event raised money for a portable electrocardiograph machine for Birmingham Children's Hospital, to enable medics to make quick diagnosis on babies in intensive care.
Entry is £40 for a team of four, and the race will begin at 5.30pm.
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