Birmingham’s oldest nightclub, Snobs, which has seen more than 2.5 million people pass through its doors, is making a £2 million move across the city.
The venue will move to a new home in Smallbrook Queensway in April, in a move that will double capacity and create new jobs.
Snobs bosses have admitted defeat on plans to remain in Paradise Circus Queensway after vibrations caused by the loud music proved too much of a problem for its ageing home.
They say the move to the former Vudu Club marks a new beginning for the 41-year-old venue – but they plan to recreate the same atmosphere, including the styling which was originally based on Dr Who.
Owner Wayne Tracey said: “It is the same formula – the same design, music, features and staff, but the new place will be bigger and better.
“Our first choice would have been to stay here,” he added. “We have gone down every avenue to remain here, but in the end it just wasn’t possible.
“We know people are attached to this place and we want the same customers – and hopefully a few more – to enjoy the new place.”
The new Snobs is expected to allow for up to 1,400 people – double the current amount – although the fine detail still has to be passed by Birmingham City Council.
The move comes amid £16 million plans for a hotel, restaurant and apartments at the building, known as the Beneficial Building, which was the first pre-cast concrete building in Birmingham.
Gethar Ventures, the firm behind the work at Beneficial, will develop the new club.
Gethar Ventures founder Anthony McCourt said the move reflected a wider change in the city, with the area around the Beneficial Building changing rapidly, with Paradise Forum, the Mailbox and the Metro on the way. He said: “The time has come to make sure that Snobs has a future somewhere in the city, because Birmingham would be a much poorer place without it.
“The new club will be of very high quality, but what is important is it will continue to reflect the customer base of Snobs.
“Snobs has a unique following and the guys at Snobs have always been clear they don’t want to lose that.
“This frees us up to put a hotel at the top and a fitness centre underneath, as there are no longer vibration issues.”