Parents across Birmingham are being urged to help tackle financial illiteracy by discussing money matters with their children.
More than 50 city schools will be involved in the drive, which takes place during national My Money Week this week.
It aims to put financial capability higher up the educational agenda in the face of moves to make it a compulsory part of the school curriculum.
Birmingham City Council has teamed up with the Consumer Financial Education Body (Cfeb), the Birmingham and Solihull Mental Health NHS Foundation Trust and the Personal Finance Education Group (pfeg) to work with parents.
Birmingham’s parent focus is unique nationally and involves creating “market places” within school clusters.
Representatives from credit unions, the council’s loan shark team, Cfeb, the Citizen’s Advice Bureau and other agencies working with families around financial literacy will set up stall at the markets offering advice and guidance.
Jacqui Oldbury, lead officer for Birmingham City Council’s Financial Literacy Group, said: “Teaching children how to manage their money is an important step in creating tomorrow’s financially savvy adults.
“Schools have a vital role to play in this. But we mustn’t forget that parents and carers are by far the most influential people when it comes to teaching young people about money."
Susan Cassar, West Midland regional manager for Cfeb, said: “In today’s world it is increasingly vital that people are financially literate. The tough economic times that we are currently in has demonstrated all too clearly how important money management skills are.
“Far too many people have lived for far too long in a credit card culture that is getting passed on from generation to generation.
“It is only through education that we will break the cycle and that means targeting children as well as adults.”
Studies have also shown a link between poverty and poor mental health.
National My Money Week, which is now in its second year and finishes on July 4th.