The Birmingham Post will be re-launched in the autumn as a Monday-to-Friday, business-led newspaper in a compact format, with a new mobile website that builds on the success of its multi-media strategy.
This comes as part of Trinity Mirror’s wide-ranging plans for its titles across Birmingham and the Midlands region.
Already one of the UK’s most influential regional newspapers, the Post will continue to lead debate across key issues in the Midlands – including politics, culture and the economy – but will significantly sharpen up its offering for the region’s vibrant business community.
In addition, the Birmingham Post’s website will also benefit from further development, which itself builds on the impressive results of the launch of the newspaper’s dedicated companion website in February of this year. And the launch of the new ‘m-site’ – as part of the Trinity-Mirror-wide mobile project announced in July – will enable the title to pursue its aim of being an ‘always on’ news and information service for the Midlands business professional.
Birmingham Post editor Marc Reeves said: “I am delighted to announce these exciting developments to the Birmingham Post. The combination of our new format and increased use of cutting-edge technology mean that we will continue to give our readership the information they want in the format they want it.
“Moving to a new format gives us the opportunity for the print version of the Post to follow the website in attracting a new generation of younger – but no less serious – business readers.”
“We think with the new design for the compact Post, we’ve met the challenge of redefining and re-invigorating the paper as an unashamedly high-quality, serious title for the 21st century.”