A luxury pen created in Birmingham's Jewellery Quarter is on sale in Harrods with a £27,500 price tag.
It is encrusted with 76 diamonds and made with 18 carat white gold — and the price has failed to deter customers at Harrods in London – to the delight of its Birmingham creator Jack Row.
The 26-year-old, who is based in the Jewellery Quarter and graduated from Birmingham City University’s School of Jewellery three years ago, said the price was good value.
“It’s an awful lot of money to spend on a pen but, with the amount of work and the quality and the cost of the materials, consumers are actually getting good value for money,” he said.
“Believe it or not, there are people prepared to pay a lot of money for luxury items – the irony is I couldn’t afford to buy one of my pens myself.”
The pens are also being snapped up by the wealthy across the world at shops in the Netherlands and the USA, while Middle East-based sheiks have commissioned Jack to create bespoke versions.
He came up with the prototype pen, inspired by the shape of London’s famous Gherkin building, during the final year of his degree in jewellery and silversmithing design for industry.
“The university always encouraged us to be entrepreneurial. In these economic times it’s not just about being a skilled craftsman, you have to have good ideas to survive,” he said.
Still a student, Jack took his prototype to Harrods as part of his major research project for feedback and was amazed when bosses decided to market it.
The pen is one of several designs from his Architect collection, costing between £3,500 and £27,500, on sale at Harrods.
Harrods buyer Darren Walker said: “Jack’s fabulous collection is luxurious, eccentric and quintessentially British, aligning perfectly with the unforgettable experience our store offers.”
His designs will go on display at the Mailbox from Friday until June 22 at the Birmingham Made Me Design Expo.