International Indian restaurant group Asha’s, which has a signature outlet in Birmingham, is set to open up – in India.
The “coals to Newcastle” move sees plans for 15 venues on the sub-continent in the next five years.
Named after music icon Asha Bhosle, the first restaurant was launched in Dubai in December 2002.
The brand was quick to expand and the award-winning chain is now ten-strong across the United Arab Emirates (Dubai and Abu Dhabi), Kuwait, Qatar, Bahrain, Egypt and the UK.
Old friends, financier Paul Bassi and Pawan Kenth, managing director of Corporatewear UK, were behind the Birmingham venue on Newhall Street and hold the UK franchise rights. It has built a reputation as being one of the best curry destinations in the country, frequently visited by celebrities and VIPs.
Birmingham general manager Jai George said: “Asha’s has been a huge success both in the West Midlands and abroad.
“The concept is proven and the offering is always being worked on. Now it is to launch in the country where it was born. It is a wonderful story.”
Saudi Arabia, Singapore and Hong Kong are also being targeted.