Two thousand wristbands offering clubbers free entry to a number of bars and venues in Birmingham are to be given away at the Bullring on Saturday (September 25).
Vodka brand Smirnoff is calling on the people of Birmingham to get involved with its Nightlife Exchange Project, which will also see a shipping crate unveiled at the Bullring for the public to share what they consider what best represents the city's nightlife.
Anything can be shared, such as music genres, cocktail recipes, fashion style, venue decor, entertainment and food.
These ideas will be packaged into a crate representing the UK and swapped with another country, to help prepare for a unique global event organised by Smirnoff.
Smirnoff will be handing out 2,000 wristbands on a first come, first served basis at the crate, from 7pm to 10pm offering locals complimentary access to great events happening in Birmingham that night and exclusive discounted drinks promotions.
Adding to the excitement a selection of top venues will be giving away scratch cards at the bar, offering the chance to win VIP tickets to Smirnoff Nightlife Exchange events around the globe.
A Smirnoff spokesman explained how the Exchange would work.
He said: "It will see 14 countries work with respected nightlife figures to discover and celebrate the best elements of their country’s nightlife. The ideas that are loaded into each country’s shipping crate will form extraordinary events and in an epic finale on November 27, the world will swap nights, with each country exchanging the best of their nightlife with that of another."
Britain's curator for the experiment will be DJ and Radio One broadcaster, Zane Lowe.
Dubstep producer Emalkay will oversee the event in Birmingham, his home He will also be performing an exclusive free gig at So Bar in Birmingham.
Suggestions can also be added at the Smirnoff GB Facebook page (www.facebook.com/SmirnoffGB) before Zane Lowe has the final say in what should represent the nation. The results will be announced on October 22.
The Birmingham leg of the project is part of a six-week tour for the crate, which will also be stopping at London, Birmingham, Manchester, Glasgow and Brighton in a bid to fill it with the ‘best of British’.
The 14 countries taking part are Great Britain, USA, Argentina, Australia, Brazil, Canada, Germany, India, Ireland, Lebanon, Poland, South Africa, Thailand and Venezuela.
Participating wristband venues:
The Village Inn, 152 Hurst Street, B5 6RY
The Loft Lounge, 143 Bromsgrove Street, B5 6RG,
Rococo Lounge, 260 Broad Street, B1 2HF
Edmund’s, 106-110 Edmund Street, Birmingham, B3 2ES
The Rectory, 50-54 St Paul's Square, The Jewellery Quarter B3 1QS
Club DV8, 85 - 87 Lower Essex Street, B5 6SN
So Bar, The Arcadian Centre, Hurst Street, B5 4TD
Hockley Bar & Grill, 120 Vyse Street, B18 6NF
Hennessey’s Bar, 123 Digbeth High Street, B5 6DR