Business leaders in Birmingham yesterday praised a 20-year vision for the city's future - but urged developers to stop talking and "produce the goods".
Glyn Pitchford, business representative for the Regional Assembly, said the development was "ambitious".
Mr Pitchford said the proposals were "refreshing" but added: "I do wonder whether we have heard it all before. We do want Birmingham to be on the global scene and be in consultation with us. Let's stop talking and produce the goods."
He added he felt the most important proposal in the charter related to changes to transport.
"We have got a fairly poor West Coast Main Line service. We have got no integrated transport in the city. "We do need a metro and something that will get people from here - near Brindleyplace - down to Eastside. The way we do that is to put on touristy-type exciting road trains. We need to be thinking more about road trains.
"San Francisco has its tram, why can't Birmingham?"
Jerry Blackett, chief executive of Birmingham Chamber of Commerce, agreed with Mr Pitchford about the city's problems with transport. He said: "I love the ambition, I love the potential. I think that was a really neat way of tackling the transport issue.
"Right now, it is fair to say that the Brummie love affair with the car continues and it is not going to stop unless we challenge public transport."
Speaking about plans to improve the city centre living experience, he added: "The city centre is somewhere to live and not just a ghetto that we try to escape from.
"I used to live in Atlanta. At day, it was mainly middle class and prosperous and at night when they left to go home to the suburbs, it was more poor and dangerous and not a great place to be.
"I would like to see the plan tackle the disadvantaged. If you are sitting in Nechells, you are going to want to know what's in it for you. I want this plan to cross over the ring road and embrace our minority ethnic population and we have got to build them into it."
Speaking during the launch, Alex Bishop, chairman of Birmingham Future, said she had "high hopes" for the plans and was happy to hear there were proposals to develop city living.
"I desperately want the city to be all that it can be," she said. "I live in the city centre and have done for the last eight years and I absolutely love it.
"To think when I first moved in, there wasn't even a supermarket in the city centre. When I am standing in the queues in Tesco in New Street, that is hard to imagine.
"As the generation living and working in the city, both now and in 10 years and 20 years, they should be considered and indeed have their views listened to.
"It is surprising how many young people want to bring up their children in the city but have no choice but to move to the suburbs because of the lack of housing available for families.
"Why can't we have an Islington in the city centre of Birmingham? There should also be some sort of creative quarter."
She added that young professionals wanted Birmingham to be "the greenest city in Europe".
"I have high hopes for this masterplan. I want a city that can attract and retain the best talent in this city and from across the world."