A new initiative based in and around Birmingham is aiming to raise awareness about prostate cancer.
The Prostate Cancer Charity is launching the 'Real Man' pub campaign. Beer mats featuring a quiz and offering prizes, including £200 of Dixons vouchers, will be distributed across the region.
The charity hopes the move will be a fun way to help men learn more about their bodies.
The beer mats will be handed out to pubs during Prostate Cancer Awareness Week, which runs from March 21 to 27.
Director of operations for the charity, Shaun O'Leary, said: "This awareness campaign will help men find out more about their prostate gland and its basic function, so they are in a better position to notice signs of prostate problems."
The session will take place on March 23 at 7pm at St Josephs Hall, Kings Norton, Birmingham.
Every year 27,000 men are diagnosed with the disease and 10,000 men die from it. Prostate cancer is now the most common cancer diagnosed in men in the UK.
Anyone with any queries about prostate cancer call the charity's confidential helpline on 0845 300 8383.
If you want your pub to join the campaign, call 0208 222 7676 for further details.