It was first blood to the Bullring in the battle of the beaches today as 65 tonnes of sand arrived in St Martin's Square.
Workers spent six hours installing the huge sandpit to prepare for the start of the summer-long Bullring Beach. It has beaten Birmingham City Council's rival Paris Plage-type project to the punch and it's launch has led to conflict with the Council over who thought of the idea first.
The Bullring's fake coastline will be open until the end of August but may yet face competition from the Council's proposed beach in Chamberlain Square.
A war of words broke out between the Bullring and the council when they both went public with plans for city centre beaches. But support has been in short supply for the council's #50,000 "plage" which would be placed right in the middle of the classical Victorian surroundings of Chamberlain Square.
Birmingham Civic Society planning committee chairman Stephen Hartland quit last month after voicing his objection to the plan.
Mr Hartland, who said plans for the beach showed the city council was treating historic buildings with contempt, claimed his position had been made untenable.
Bullring officials said they were shocked when they discovered the Council were to make their own beach since they had confidentially briefed council bosses in February about their intention to spend #150,000 on a beach in St Martin's Square.
However, council sources dismissed the row pointing out the local authority had been planning its beach since last summer's World Cup beach football at Millennium Point. Attempts to negotiate a deal to share the Bullring beach broke down when the two parties were unable to reach agreement on costs and location.
Attractions at the Bullring Beach will include volleyball tournaments, football coaching sessions for kids, sand sculpting, surf lessons and live music.
Open from Wednesday until the end of August the Bullring beach will lie in St Martin's Square, next to the Selfridges building.
A spokeswoman for the shopping centre said: "This oasis in the city centre will combine all the fun of the beach with all the style of St Tropez."