There will be no question of West Bromwich Albion taking lightly tonight's FA Cup replay with Charlton Athletic at The Hawthorns, despite the priority being the continued chase for the Barclays Premier League.
Albion sit two points clear at the top of the Coca-Cola Championship after their battling victory at Hull City on Saturday, but manager Tony Mowbray said they will be just as determined to overcome Charlton tonight and set up a fourth round tie at Peterborough United.
The FA Cup has been devalued in recent years as a succession of Premier League - and, sometimes, Championship - sides have fielded under-strength teams and many have paid the price.
The money involved in Premiership football has meant the gloss of the FA Cup has lost much of its shine for clubs, but not for the players. Baggies captain Jonathan Greening still harbours his boyhood dream of walking out at Wembley Stadium and sees Charlton as just another obstacle to fulfilling his ambition.
"I think the FA Cup is a great competition and I really enjoy it," he said. "When I was a kid, I always wanted to play in an FA Cup final. I think everyone wants to play in an FA Cup final.
"It is an important game for me, it is a game we want to win because winning breeds confidence. If we can go on a good cup run and maintain our form, we will be in with a good chance of getting promoted and having a good cup run.
"We didn't turn up at all in the first game. We had a lot of illness running through the camp. We rested a few players as well and had a few playing who hadn't played for a few weeks, like Martin Albrechtsen.
"It was a bit of a sloppy performance but we know we can do it and put it right. We want to put in the right performance, get the win and get through to the next round of the cup.
"If we get through, it's Peterborough away in the next round and that will give us a good opportunity to get even further in the Cup."
Manager Tony Mow-bray said tonight's game was certainly one Albion could have done without, following a hectic schedule over the Christmas period, but said he had no intention of fielding a weakened team.
Albion emerged 4-2 victors after a barnstorming encounter between tonight's teams in the league at The Hawthorns in December and while the 1-1 draw at The Valley didn't quite live up to the hype, Mowbray believes tthe replay could be another entertaining contest. "We are up for this game," he said. "We don't put it in the context of it being in the Cup, we just want to go and win another game. We have to play our usual game and see what happens. The two teams had a great contest a few weeks ago and let's hope this will be another good game.
"The first game was in the context that it was the latest in a very busy six-week period. For this game, I will pick the team that we think will win the match.
"It is a pretty obvious statement to say that we could do without the game, especially coming off the back of a period of games where it seemed all we did was play football every couple of days. It is just another game and now it is here, we are looking forward to it. Let's see if we can get into the next round and Peter-borough away will give us a good opportunity."
Full-back Paul Robinson will begin his two-match suspension tonight following his second red card of the season at Hull on Saturday. Charlton will be without captain Andy Reid, who limped out of the first game with a knee injury and former Albion defender Sam Sodje, who has a hand injury. Midfielder Svetoslav Todorov is also injured.
Meanwhile, Albion defender Tininho has joined Barnsley on a month's loan. "He has struggled to adapt to the English game and a month of games will do him good," said Mowbray.
* Scunthorpe United are interested in signing former Albion and Birmingham City striker Geoff Horsfield. The 34-year-old journeyman has failed to make a start for Sheffield United this season.