This is the 'perfect rose' that took more than #3 million and 14 years to create.
And the company that developed it is hoping that a massive display of the special blooms will win them top spot at this year's Chelsea Flower Show.
David Austin Roses, based in Albrighton, near Wolverhampton, has been working on the rose, named Juliet, since 1992, and is finally putting it on sale across the world.
Company founder David Austin, who recently celebrated his 80th birthday, is still personally involved in creating new English roses after more than 40 years' work, and was a driving force behind the creation, which is described as "delicate, with a full rosette shape, and a light tea fragrance".
"It's been a long process developing the roses," said spokeswoman Susan Rush-ton. "It's essential to spend this much time and money, because we have to cross-pollinate more than 150,000 flowers a year, and it all has to be done by hand.
"But this has given us a unique flower. They are designed to look good when open, so the petals are quite sturdy. We are also trying to bring back the fragrance in cut flowers, that's what has been lost in most roses."
The company has been producing roses since 1969 and has many celebrity fans including Stella McCartney and TV star Rachel de Thame. It became famous in 1999 for creating " England's rose", a new breed of flower grown to commemo rate the death of Princess Diana.
The team at David Austin have won more than a dozen medals at the Chelsea Flower Show, but is hoping that the apricot-coloured Juliet will go one better and see them named champions.
They will be creating a set piece with thousands of the expensive flowers wrapped round a four-poster bed in a bid to win the cut flower trophy.
Bouquets of the unique rose are on sale for prices between #35 and #95, but even at that price they are being snapped up.
"We can sell as many as we can grow," said Susan Rushton. "We have more than a million flowers prepared each year, but they always sell to English rose lovers across the world."
David Austin sells flowers to the UK, Europe, Japan and the USA, and produces brochures in three languages.
New roses are created through a laborious method involving careful cross-breeding and huge computer archives of information. Each new strain of rose must be kept for eight years to multiply before it is ready to be sold.
Roses like Juliet, which are designed to be cut and displayed in a vase, are difficult to grow, because the thin petals needed for a good fragrance make them hard to transport. The roses with lots of petals are also less fertile.
David Austin is well-known for reintroducing the traditional rose back to gardens after they had fallen out of fashion in the 1950s in favour of 'hybrid tea roses', which are typically smaller and sold as tightly curled buds.
The Juliet rose is just one of three types recently developed by David Austin, and the company won't be resting on its laurels, even if it does win at Chelsea. "We still believe there's going to be work to be done on the fragrance," said Susan.