Aston Villa players are donating a percentage of their match fee for tomorrow's home Barclays Premier League game against Fulham to contribute to the club's goal of raising £50,000 on Acorns Day.
Acorns Day will commemorate the fifth anniversary of the association between the club and their official charity partner.
The total raised so far passed the halfway point of £25,000 this morning and Villa midfielder Stephen Ireland has urged fans to back the cause.
Ireland said: "The relationship we have as a club with Acorns children's hospice is very special and it means so much to players, staff, supporters, everyone at Aston Villa.
"This is great to have a day for Acorns built around a home game and there's no doubt that it gives us an extra bit of inspiration to go out to win the game.
"All of the players have been down to visit the hospices and we've also welcomed some of the children and their families up to the training ground.
"The courage these kids show is unbelievable and, if we can offer just a bit of support to them and their families, hopefully it helps."
:: Collection points will be situated all around Villa Park tomorrow and texting AVFC12 £3 to 70070 will donate £3 to Acorns.