Sir Alan Sugar’s final eight Apprentices were let loose on brides-to-be at a Midlands wedding show, as part of a sales task.
The remaining members of Alpha and Renaissance were given a day to research a selection of bridal businesses before deciding which would be most popular with visitors to the National Wedding Show, held at Birmingham NEC in February.
Thousands of couples flock to the event, which features everything from dream dresses and morning suits to photography, flowers, honeymoon destinations, cakes and caterers.
With just 24 hours to research this specialised and competitive market, before going head to head with 300 exhibitors at the event, will the teams make the right decision, eight weeks into their "job interview from hell".
A National Wedding Show spokeswoman said: "Sir Alan gave the teams names of several bridal firms to research before they could decide which one would prove to be the best seller at the NEC.
"One of the options was larger bridal dresses but I do not know whether either team decided to go with that one.
"Selling bridalwear and wedding services does require some understanding of the market, as it is the customer’s big day, and the wedding dress itself can be an emotional purchase. How did the guys cope with selling such ’girly’ items, I can’t say but I’m sure it’ll be interesting."
Tim Campbell, who won the first series of The Apprentice, knows how tough the process can be. He said: "The tasks in the show are really intense and nothing can be more intensive than dealing with someone’s special day. Even with a captive audience the candidates have to get it right first time."
* The Apprentice will be broadcast on Wednesday, May 14 at 9pm on BBC1. The National Wedding Show returns to The NEC, Birmingham, from October 10-12 this year.
