Alton Towers is reaching out beyond its normal family market with two corporate days aimed at Muslims and the gay community.
The Staffordshire-based theme park has been booked out by company Islamic Leisure on September 17, when smoking, gambling and drinking will be banned and only halal meat will be served.
The Islamic company said it wanted to encourage Muslims to go to 'fun' places and events.
The destination's owners, Tussauds Group, have also teamed up with dating and lifestyle website Gaydar to organise a day aimed at attracting the 'pink pound'.
Alton Towers will be closed to the general public on September 30 as the theme park welcomes gay men and women aged over 18.
Tussauds denied reports that the general public would be barred from attending the theme park's Muslim day.
However, tickets for the the venue, which has a 28,000 capacity, will be available only from the Islamic group. People ringing the park to book for that day will be told to contact Islamic Leisure.
Many non-Muslims were expected to attend the event, Islamic Leisure said.
During the day, prayer mats will be available but entertainment, which is seen as contradicting the rules of the religion, will be banned.
Abid Hassun, from Islamic Leisure, said: "We're trying to integrate Muslims into the wider community. Obviously people can come down and see the way we live. It will be a peaceful family environment."
Concerns have been raised on Muslim websites that the event could lead to resentment towards Islam.
Details of the National Muslim Funday have been posted on the corporate section of the Alton Towers website.
The website states: "Alton Towers has been privately booked for this event and is not acting as a ticket-selling agent. To book your tickets please call 0871 8732393 or visit www.IslamicLeisure.co.uk."
The gay event will see dance tents being put up. The idea has been tried and tested with Gay Days at Disneyland in Florida. However, the US destination remains open to everyone during these events.
Michael Aldridge, from the Tussauds Group, defended the decision to exclude people under 18.
Drinking levels will be monitored to ensure public safety, he added.
The value of the pink pound has been estimated at £5 billion annually.
Alton Towers would be interested in seeing its profile being raised among the gay community as it caters for weddings and gay couples have begun to commit huge sums to celebrate civil partnerships.
Tickets for the gay event cost £26 for the day, if purchased before July 17, and £32 after that date. ..SUPL: