While the myriad flashbulbs and dictaphones captured Alex McLeish's every expression and utterance at St Andrew's on Wednesday, one man crept almost unnoticed across the border.
Indeed Roy Aitken, unveiled as McLeish's assistant manager at the same Birmingham City press conference, crossed two borders in one journey as he not only ventured south of Hadrian's Wall but swapped one Second City rival for another.
Aitken, the former Celtic and Newcastle midfielder who made 57 appearances for Scotland, spent three years at Villa Park in a similar capacity with David O'Leary and even ended his connection with the club in charge of the first team in the weeks before Martin O'Neill took control.
But a bout of colon cancer, enforced a six month sabbatical until he returned, with McLeish, in the Scotland set-up in January. Less than a year later he finds himself wearing a slightly lighter shade of blue, with absolutely no claret.
"I don't have any problem with that," Aitken says. "Everyone there [Villa] was fantastic but from a professional point of view I will now give everything to Birmingham City.
"Villa is a fantastic club, I have been very fortunate in my career that I have worked with clubs of that calibre.
"I am delighted to be back in Birmingham, I had some good memories here with Villa. I know the passion the city has for football and the passion of the Birmingham supporters.
"I have been involved with derby games here, they are great supporters and in Alex they are getting a manager just as passionate as they are, he is just the same."
In the 483 times he played for Celtic, Aitken must have faced Rangers more than any other foe. As poisonous as games between Villa and Blues can be, they lack the sectarian element that makes all-Glaswegian clashes so controversial. Nevertheless from his time in Aston, Aitken knows Birmingham derbies will be no less important to the people involved.
"It is difficult to compare any derby with the Old Firm because that's as a big a derby as you can get," Aitken said. "But this is equal to any other because of how much it means to win those games to the people of Birmingham City and Aston Villa supporters.
"I have come here with Villa and it's a cauldron out there for games. That is something we have got to try and get back on a regular basis."
And he believes McLeish is the man to do it. After winning two Scottish league titles and five domestic cups as well as guiding Rangers to the knockout stages of the Champions League and Scotland to within 90 minutes of 2008, McLeish is almost incongruously qualified for a club of Birmingham's current standing.
Yet his thirst to prove himself south of the border remains unslaked. McLeish must ignore the farcical takeover situation and concentrate on improving results on the pitch.
"It is a big challenge but he is well capable of it," Aitken said. "I was delighted to join Alex and Andy nine months ago and I hope I can bring that experience down here.
"The Premiership is a fantastic place, I have worked in it for seven years with Leeds and Villa and you can understand Alex wanting to try it because it is a great league and every game is a challenge.
"He has proven himself in Scotland, he has proven himself at international level and now he wants to prove himself in the Premiership.
"As a manager he still has a lot to offer and the Premier League is as good a league as any do show that." And if Aitken can do it with him, Birmingham fans might be able to forgive his past.