The parents of a boy who died before he could find a donor for a life-saving liver transplant have been encouraging city workers to save more lives.

Nylia Parveen and Zulfiqar Ali, from Acocks Green, lost their 15-month-old son Ubaid Ali seven months ago when no donor was found.

They joined forces with charity Live Life Then Give Life for World Health Day yesterday as they pitched up in the city centre to raise the profile of donation and urge passers-by to sign the organ donor register.

“I became an advocate for the charity following Ubaid’s death and realised how important it is to be proactive and allow more people to understand what is involved with organ donation,” said Ms Parveen, aged 26.

The couple and other charity supporters set up a Donor Desk outside Barclays Bank in High Street, and signed volunteers up to the register there and then.

Without more people signing up for the NHS Organ Donor Register at least 1,000 other patients like Ubaid will die this year. To sign the register, call 0845 60 60 400.