Baby Lifeline is a unique charity set up to support pregnant mothers and newborn babies in the UK.
Established in 1981 after Judy Ledger, now chief executive, suffered the personal loss of three premature babies, it has raised more than £5 million to help support maternity services in the NHS.
Despite advanced medical care, 8,500 babies still die at or about the time of birth each year in the UK.
Funds raised by the organisation help to supply hospitals across the country with equipment ranging from digital weighing scales to major pieces of technology such as incubators and scanners.
A total of £1.5 million was raised in ten years to buy vital equipment for three hospitals in Coventry and Warwickshire.
As well as its fundraising efforts, the charity also provides support to training and educational programmes for doctors, midwives and other health professionals.
It has recently produced nine interactive training videos in conjunction with leading experts in the fields of maternity and obstetrics after the annual Confidential Enquiry into Stillbirths and Deaths in Infancy found 'human error' as a contributing factor in the number of mortalities in the UK.
Baby Lifeline is also working with Child Advocacy International alongside the Advanced Paediatric Life Support Group to produce a multimedia DVD on the management of paediatric emergencies.
The DVD, produced with Keele University in Staffordshire, will be for worldwide distribution, particularly to the Third World.
And the organisation is liaising with the Coventry Primary Care Trust to raise funding for a project to increase awareness of the problems associated with domestic violence in pregnancy.
Baby Lifeline's patron is actor Sir Ben Kingsley, with Dame Judi Dench as an honorary vice president.