Warwickshire chief executive Colin Povey believes the 40-over format is right for domestic one-day cricket despite it differing from the 50-over game played at international level.
Povey reckons a 40-over contest is the ideal duration for family entertainment – and believes ODIs could revert to that length at some point soon.
“I would say 40 overs is probably right,” he said. “It takes out the middle 10 which some people say can be a bit boring.
“Forty overs is enough time for proper players to play proper cricket and it’s a format which works quite nicely at weekends because you can start after lunch and get a decent day in and see the whole thing. It’s a nice, understandable format and you see a winner.
“Everybody plays 50-over cricket internationally but we think the southern hemisphere guys are heading towards 40 overs.
“We all know how commercially important one-day cricket is both at international and domestic level so it needs to be played at a time when more people can come and watch it.”
County cricket is in its customary state of introspection at the moment with a rejig of its competitions set to follow for the 2011 season.
The future shape of the championship, in particular, is under scrutiny but the Bears chief reckons the four-day game is in least need of restructuring,
Whatever happens, Povey, who sits on a working party set up by the counties with Test match venues to assess the various options, believes that after years of constant tinkering, the counties should stick with the plan they plump for next.
“In the time I have been involved there have been three to five serious conversations about the structure of domestic cricket,” he said.
“Unless we end that we will keep going round in circles.
“We could do with a period of stability in the domestic schedule. We need a long-term plan and to stick with it for between three and five years.
“If we are playing too much cricket something has to give and there’s a view that the championship has to give. But I think the championship really needs fine tuning rather than a fundamental rethink.
“My personal view is that we have to get a schedule that people understand and that gives people the best possible chance of watching the cricket they want to watch.
“And the cricket has to be tough, competition and attractive.”