More than 300 jobs will be created in central Birmingham after planning permission was granted for a new retail and office development including a Morrisons supermarket.
Calthorpe Estates and Morrisons Supermarkets have secured approval for the scheme located near to Five Ways.
The plans were given the go ahead after new designs were drawn up following criticism last August from the council’s planning committee for being uninspiring and not worthy of a landmark store on a key commuter route.
The supermarket was told to come back with something more in keeping with the 1950s Marriott Hotel next door and in sympathy with Victorian buildings in Harborne Road.
Architects came back with a revised plan boasting a huge green fin over its entrance designed to draw attention, with five linked smaller shops and an outdoor public seating area adding life to the side fronting Hagley Road.
Work to build a new supermarket, five retail units and office space will start next year, with the store to open in mid-2012.
Richard Allen, chief executive of Calthorpe Estates said; “We have been working with Morrisons for over a year. The outstanding design and high quality materials will deliver exceptional shopping facilities and much needed new amenities for the area.”
James Brook, development director for Morrisons added: “The new scheme follows our latest energy efficient store model, whilst the design integrates with near-by buildings. We are looking forward to progressing the scheme which will regenerate an important gateway to the city and provide excellent retail facilities for Edgbaston and commuters.”
The planning permission is another step forward for the development of the area.
Spring will see the arrival of The Binding Site who are fitting out to move into their impressive new Calthorpe Road headquarters.
The new scheme was welcomed by the city’s planning committee.
Committee member Bob Beauchamp (Con Erdington) said: “This is a massive improvement on what we were presented with the first time.”