A £10 million drive has been launched to encourage some of the brightest up-and-coming scientists to come to the West Midlands.
The cash will go towards funding between 15 and 20 high-flying researchers to work on a range of cross-university cutting-edge projects designed to put the region at the forefront of science.
Academics claim the funding underlines the emergence of the Birmingham Science City region as one of the strongest in the country.
The investment is one of the biggest of its kind awarded by the Higher Education Funding Council for England.
It will pay for researchers to work collaboratively between the universities of Birmingham and Warwick.
They will look at areas in which science can make a substantial difference to our daily life.
University of Birmingham vice-chancellor Professor Michael Sterling said: "This is a fantastic boost to the joint research that the universities of Birmingham and Warwick are already carrying out through our unique collaboration on Science City projects.
"We look forward to welcoming the brightest young minds who can assist us in our goal to put the region on the map as a world leader in the fields of energy, materials and medical science."
University of Warwick vice-chancellor Professor Nigel Thrift added: "This HEFCE award will help underpin a very substantial programme of research collaboration that will bring real science - and technology-led benefits to our region.
"Even more of the best researchers and students will be drawn to the area from across the world."
The £9.6 million Government cash will be used to fund the research posts within the newly-formed Birmingham Warwick Science City Interdisciplinary Research Alliance.
A total of £80 million is already earmarked to be invested by regional development agency Advantage West Midlands to boost the science status of the region.
The three areas of research that the new scientists will focus on are energy sources of the future - such as hydrogen - high-tech materials and new medicine.
Minister for Higher Education Bill Rammell said: "This is a very good example of innovative collaboration between two universities, bringing great benefits to the region though world-class research and I am really pleased that the Government is able to fund this project.
"The Government is committed to increasing the number of people studying and working in science, technology, engineering and maths subjects and this interdisciplinary work will address some important themes and thereby further our goal of making Britain a world leader in research, development and pioneering new technologies."
The researchers will all be individuals who are beginning to make their mark in science.
The cash award is part of a £150 million pot of cash distributed annually by HEFCE for projects it believes will be of national importance.
A spokesman for the funding body said: "It is good to have a big science strategy outside London. The bigger picture is that projects like this have a knock-on effect which will hopefully have an impact upon the teaching of these subjects as well."
Birmingham was designated science city status in 2005. Along with Manchester, Nottingham, Bristol, Manchester, Newcastle and York, the move is designed to give it a more high-tech future.