The southern entrance to Birmingham city centre could soon be dominated by an eye- catching #100 million tower incorporating an Asda superstore, apartments, bars and restaurants.
An artist's impression of the distinctive tower at the Park Central site
An application for planning permission at the Park Central site, on the corner of Bristol Street and Lee Bank Middleway, has been submitted by Crest Nicholson Developments, Optima housing association and Asda.
The scheme is the next stage in the Park Central regeneration project, which will eventually deliver 1,400 new homes and 285,000 sq ft of commercial space between Bristol Street and Bath Row.
The 27- storey tower, described as an "iconic" design by Crest Nicholson, will overlook an eight-acre park.
The developers hope the new building will match the initial success of Park Central, which won a gold award in the Commission for Architecture and the Built Environment's Building for Life Standards awards - the only Midland project to do so.
Crest Nicholsonhol son Developments project director Stephen Boid said: "The innovative design offers something very special for the city and engages perfectly with the proposed and existing elements of the public realm as well as the Park Central vision.
"The creation of a landmark building for the city on this prominent gateway site creates a vibrant new mixed use building with complementary uses. Crest Nicholson strongly believes in creating sustainable communities".
The Asda store, with an underground car park, will create 530 jobs.
Asda spokesman Simon Leonard said: "The plans we have submitted demonstrate that this is much more than an Asda store.
" It is an integrated scheme with new homes, leisure facilities, a new park and a supermarket."
About 150 of the apartments will be incorporated within the tower, with the remaining 263 homes to be sited in six-storey buildings located around the perimeter of the store.
If planning permission is granted, work on the scheme will begin next summer and be completed by spring 2008.