BBC Radio 1Xtra Live is heading to Birmingham – with a promise of more city events from the broadcaster.

The urban music event will take place in the city on November 15, and the BBC’s head of business development in Birmingham said it would be the first of many.

In recent years, Radio 1Xtra Live was held over a few nights in different venues around the country but for this, its seventh year, the station’s flagship event will be landing in just one city in 2014 for a single major event.

The venue will be announced in due course and the show will be simulcast live on BBC Radio 1Xtra and BBC Radio 1.

The event was announced at the Rethink Media Festival in Birmingham this afternoon, and followed shortly after a digital initiative badged the Guerrilla Group.

In addition to the show, Radio 1Xtra will embark on a week of exciting outreach work across the city in the run up to the main event where music stars and 1xtra DJs will be getting involved with supporting activities and meeting listeners in the local area.

It will also see some BBC shows broadcast in the city.

Tommy Nagra, head of business development, BBC Birmingham, said: “Birmingham’s young and diverse audiences make the city a perfect fit for BBC 1xtra – we’re delighted that they are coming here. It’s our aspiration at BBC Birmingham to host more of these big events over the coming years.”

The line-up and ticketing details will be announced later this year.”

Ben Cooper, controller of BBC Radio 1Xtra, added: “I went to my first ever gig in Birmingham, so it’s great to be able to bring 1Xtra Live to such an amazing city that means a lot to me.”