Experts from a Warwickshire technology company are this week due to pass on the secrets of their success at a major national event.
Bosses and staff from Rugby-based Zarr Internet Services will offer advice on how to succeed in launching a new business to delegates at the Business Startup Exhibition in London on Thursday and Friday.
Managing director Hannah Reynolds will advise people on a number of topics to run a successful online business including identifying clear objectives, website infrastructure and methods of managing sales.
Zarr's appearance at the London event follows a successful exhibition earlier this year at the NEC where the company handed out 'recipe cards' to delegates to budding entrepreneurs with a taste for a business challenge.
The cards outlined the recipe for online success and Hannah said she thought they would be equally as popular with delegates at the London event.
She said: "We have enjoyed considerable growth since setting up five years ago and have evolved from creating websites to developing software for complete business solutions.
"That success has largely been down to the business model we have adopted and it is that recipe which we are keen to pass on to other entrepreneurs.
"It proved to be incredibly popular in the summer at the NEC and hopefully will be equally well received at the London show."