Award-winning Warwickshire company Zarr Internet Services is planning to help SMEs get the most out of latest technology to generate business growth.
The Rugby-based firm has launched a web audit initiative to help SMEs maximise their potential and achieve their business aims.
The audits are aimed at identifying improvements to SMEs' websites that are not delivering the bottom line business results bosses are expecting.
The initiative is being driven forward by Zarr's new business development manager, Andy Robinson and will address issues such as examining how easy a specific company website is to find on search engines and whether a website is fully optimised for search engines to be found by potential customers.
Zarr is also focusing attention on whether or not company websites are Disability and Discrimination Act (DDA) compliant, whether the words and pictures on the site are presenting the right image, how interactive sites are and if they contain any technical barriers for visitors to overcome.
Mr Robinson, formerly of Marconi and Sony Ericsson, said: "Zarr's experience of working with growing firms has shown on many occasions that SMEs do not have effective websites in terms of generating business or helping them expand.
" Our web audits are directly aimed at addressing those issues to help firms on the road to success already enjoyed by many of our clients.
"I'm using my expertise in manufacturing, retail and sales to help provide the best service for Zarr's customers. I can see Zarr expanding significantly and am delighted to come on board to help the company grow."
Mr Robinson added that the importance of the DDA could not be underestimated as it has potentially huge implications for companies.
He said: " Following changes to the DDA last October it is even more important for companies to ensure their websites are accessible to all. As websites are playing an ever more important role in business it is imperative for businesses to make sure their sites are DDA compliant."
Hannah Reynolds, managing director of Zarr Internet Services, said: " We are delighted Andy has joined us to help drive the web audit service forward and are confident we can help more SMEs across a range of industry sectors use the latest technology to build their businesses."
Zarr Internet Services was set up by Hannah and husband Mark five years ago and specialises in database-driven websites.
In its first year it was featured in the BT Vision 100 Index for the top 100 visionary companies in the UK. Its clients include manufacturers, retailers and professional services.