Warwickshire motor yacht builder Pearl has appointed a new operations director to oversee a massive expansion programme.
The company, which is based in Stratford on Avon, is poised to double production of its vessels which cost between £500,000 and £800,000.
It hopes to increase production to 16 boats a year spearheaded by the launch of the Pearl 55 Sport and Pearl 60 and 50 models this year.
The 50 and 60, which is the company's 60ft long flagship, will both be built in Stratford.
As part of the reorganisation Malcolm Hutchison has become operations director overseeing all the production and technical detail.
Mr Hutchison joined Pearl from Princess three years ago as production manager and in that time has seen the company sell more than 30 boats to customers in the UK, US, and around the Mediterranean.
He said: " It is hugely rewarding to play such a part in Pearl's development.
"The company has achieved so much in just a short time and that's down to the great investment it makes in pushing the traditional boundaries of motor yacht design."
Pearl Motor Yachts was founded in 1997 with the aim of designing a range of luxury craft offering large interiors combined with opulence and design excellence. Substantial investment in 2001 aided the move to purpose- built premises outside Stratfordupon-Avon where it employs 30 people.
That investment extends to the employment of skilled craftsmen, a design team and the latest technology to produce its range of luxury motor yachts.
As operations director, Mr Hutchison will now be responsible for restructuring and streamlining all production, including Pearl's new facilities on the south coast and in Turkey, where manufacture of the new Pearl 55 Sport is already under way.
Pearl's managing director, Iain Smallridge, said: " Malcolm has the first- class knowledge and experience from elite motor yacht production to ensure that we consistently set new standards of excellence in the luxury motor yachts we design and manufacture."