Jaguar's new Birmingham-built XF saloon car has won one of the automotive industry's top awards.
It beat the competition to be named winner of Autocar magazine's Design Award for 2007.
The XF is about to go into production at Jaguar's Castle Bromwich plant and will be in the showrooms in the UK and US in March next year with prices starting at about £33,000.
Jaguar design director Ian Callum said: "This is the first time Jaguar has won this award from Autocar and I'm absolutely thrilled the new XF is the winner.
"It recognises the work we have been doing to develop a new design direction for Jaguar and the XF is the first example of this on a saloon car."
Autocar editor Chas Hallett said the awards panel and made special note of the "exceptional" achievement of Jaguar's and designers and engineers in resisting "retro" styling and "leapfrogging an entire design generation to produce original, contemporary interior and exterior themes on which all future Jaguars will build".
Mr Hallett's comments are significant because the old S-Type, the mid-range model that XF replaces, was criticised for its out-dated looks.
Jaguar tried to cash in on the nostalgic appeal of the classic Mkll saloon made popular by the Inspector Morse television series but sales volumes never matched expectations.
Separately, Jaguar was ranked third behind Lexus and Hummer in a survey of how US carbuyers rate dealerships.
The company scored 893 points out of a possible 1,000 (19 fewer than in a similar survey last year) compared with 897 for Lexus and Hummer's 895.
JD Power and Associates, the company behind the survey, said the results showed US car dealers were getting better at serving customers.