Birmingham's Wyatt International has has been appointed as full-service retained agency for engineering products and services provider BSL Brammer.
Wyatt's remit includes brand management, PR, sales collateral, advertising and direct mail.
BSL Brammer - part of Brammer plc - is involved in a range of product sectors including bearings, mechanical power transmission and fluid power.
The Manchester-based company has 82 regional sales and service centres and a state-of-the-art national distribution centre in Wolverhampton.
Users of the company's products include leading players in a range of industries, such as automotive, construction and food and drink.
BSL Brammer's managing director Ian Ritchie said: "We were looking for a fully integrated agency with strong B2B distribution experience, in-depth understanding of our sales process and a creative edge to create strong value proposition related material."
Wyatt's managing director Karen-Anne Bernie described the appointment as "a great win for us."