Birmingham-based Wyatt International has beaten off agencies from throughout the country to scoop the "Best B2B PR Campaign" award.

The accolade was presented to Wyatt by broadcaster John Sergeant for its campaign for Saint-Gobain Pipelines "The Burning Question". The campaign was developed to promote the use of cast iron above and below-ground drainage pipes for the water and general construction industries.

As a direct result of resulting editorial coverage over 500 product enquiries have been generated to date for Saint-Gobain Pipelines, Wyatt says.

Founded in 1964 , Edgbaston- based Wyatt employs 35 marketers and has billings of more than £16 million. The award was made by B2B Marketing Magazine at BAFTA headquarters in Piccadilly.