Business teams armed with ribbon and scissors will be going for glory at a parcel wrapping challenge in the Bullring to raise funds for the St Mary’s hospice.
Organisers are hoping to better the eight teams who took part in last year’s Rapid wrapping challenge on the cosmetics floor of Debenhams.
A team from Eversheds will be defending their title to raise the most money through wrapping gifts for shoppers on the weekends of December 6 and 7 and 13/14. Teams of up to five working at any one time can enter.
Gavin Petrie said: “We did the challenge in 2007 and it worked really well. At our first meeting with Debenhams last year, they initially said that we could provide people to gift wrap at Christmas - I think they thought we would just send in some volunteers.
“Of course to any Corporate Fundraiser, the opportunity took on a completely different dimension and it was clear that this was a wonderful chance to create a wrapping challenge.
“My prime focus was to encourage the young up-and-coming professionals to form teams within their respective organisations. They are people who have energy, are creative and highly-motivated, and they understand the importance of putting something back into the community.
“And they also relished any idea of taking on their rivals. Solicitors asked to be pitted against fellow solicitors.
Gavin added: “The challenge itself ran over the two busiest weekends of the year for Debenhams, with two teams going head-to-head.
Tables were set up at opposite ends of the cosmetics floor and the competitors demonstrated excellent teamwork by structuring specific tasks for each other.
Some were pro-active too - they didn’t just wait for shoppers to come to them, they appointed one person go to the cash desk to invite customers to have their presents wrapped, and then directed them across to their team-mates.
“This was a tactic that worked very well for the winning team, Eversheds, who encouraged many shoppers to take up the offer.
“Shoppers were asked to pay a minimum of £1 per present wrapped, but often paid more than that to support the hospice.
“Wrapping paper, ribbon and tape were provided by Debenhams delighted that they had more time with customers rather than having to wrap presents.”
*For more details call Gavin Petrie at the Hospice on 0121 472 1191 or email email@example.com