A series of workshops is being launched to help Midlands firms to grab a slice of the £30 billion in contracts for the 2012 Olympics.
The free events will provide specialised training for local SMEs looking to learn how to take advantage of large public contracts, including sporting events, transport infrastructure and regeneration projects.
But top of the agenda will be the Games being held in London, with many huge contracts already under way building the landmark "Stratford City" where the competition will be taking place.
And Janet Ferris, head of marketing and communications at Business Link West Midlands - which is holding the workshops, said there were many more companies in the region who could offer "unique experience and expertise" for major projects like the Olympics.
She added: "However, many businesses feel they have no chance of securing any of these contracts or they get lost in the complexities of the tendering process.
"This is something these procurement workshops will solve."
The workshops will be starting on Tuesday next week, with a calendar of seven events planned for the region, and a further three sector specific seminars for construction, professional services and the security industry.
The half-day Business Link sessions give an overview of the opportunities that will be created by the Olympics, and develop into more intensive training around processes, detailed procedures and the skills needed to meet public sector guidelines.
They will cover everything from preparing for bidding and tendering to finalising contracts.
Duncan Blakemore is managing director of Rojac Tooling, which made statues for the opening ceremony of the Athens Olympics in 2004.
He said the company was planning to bid for work again in 2012.
"We are hoping to get involved again with the opening stages, and anywhere else we can," he said.
"I think there is a lot to learn and it's just about awareness.
"Most people can get involved, it's just about being in the right place at the right time."
An insider said there were already "dozens" of West Midlands companies signed up to lucrative Olympic contracts.
The Business Link seminars were not just for the Olympics, organisers said.
It has already worked with many firms that have benefited from being more pro-active in this area, including a company that supplied portable netting for the Cricket World Cup 2007, an artist who exhibited paintings at the Rugby World Cup and a firm that has replaced hundreds of tiles for the London Underground.
Ms Ferris said its advisors were on hand to help guide businesses through the whole tricky process of getting contracts.
"The workshops are only one element of the support we can offer and, following the event, our advisors can continue to offer impartial advice and guidance on helping businesses develop and be in a strong position to win new contracts," she said.
"We are also working with Advantage West Midlands on promoting the national website www.london2012.com/business, which will feature thousands of London 2012 Games contract opportunities and a number of indirect tenders that will be part of the ripple effect of the games. It will also allow smaller businesses to locate similar companies elsewhere in the UK to join forces with and bid jointly for larger contracts which might otherwise be out of their reach. There are so many opportunities out there for the West Midlands and we are going to make sure the region secures its slice of the action."