Plus-size fashion chain Elvi has gone into administration, shedding 20 jobs at its Worcestershire head office.
The future of 340 more staff is uncertain after the chain fell into financial difficulty and appointed Manchester-based Cowgill Holloway as administrator.
The 20 confirmed redundancies are among support staff at the group's head office in Redditch.
Joint administrator Jason Elliott said: "We are extremely positive about selling the business as a going concern and we will endeavour to preserve the employment of the remaining 340 staff who work for Elvi.
"The majority of staff are still in place, but inevitably it has been necessary to make a very small number of redundancies."
Elvi has more than 20 shops and more than 50 concessions in department stores such as Debenhams, House of Fraser and Beales.
Mr Elliott said he was keen to agree a sale that represented a "long-term solution" for the business and anticipated interest from a number of parties.
The independent retailer originated as a Dutch wholesale company owned by a man called Elin Vissor, whose name was adapted to brand the business, and was launched in the UK in 1993 as a specialist women's clothes chain offering sizes 16 and upwards.
Elvi has struggled in recent years, going into administration a year ago before being bought by private investors, who were its latest owners.