A former Birmingham Citigate consultant has joined Warwick-based PR consultancy Prova as an associate director.

St John White ' s appointment is in response to a number of new business wins in the logistics, professional services, automotive and IT sectors.

Richard Postins, founder of Prova, said: "St John's joining the business brings a huge amount of experience and knowledge to our client base, which is increasingly looking for strategic counsel, as opposed to short-term tactical campaigns."

St John White was previously with Citigate Communications.