Housebuilder Westbury Homes has beaten off stiff competition to be named as the preferred developer on a £300 million plan to transform the North-east quarter of Coventry.

Over the next ten years, with partners Bovis Homes and Keepmoat, Westbury will provide more than 3,000 new and refurbished homes, including 1,000 for social rent and 200 to 250 for affordable home ownership, as well as roads, open spaces and play areas.

Their appointment followed months of rigorous assessment by the Masterplanning Partnership, made up of Coventry New Deal for Communities, a Government funded, community- led initiative aimed at improving neglected and disadvantaged areas,Whitefriars Housing Group and Coventry City Council.

Nigel Fee, Westbury's deputy chief executive, said yesterday: " We're naturally delighted to be chosen to deliver this exciting regeneration scheme.

"The selection panel commented that our proposed plans best reflected their community's vision for the future and we very much look forward to putting these plans into practice."

He added: Our success in achieving preferred developer status is a vote of confidence in Westbury's ability to work in partnership with the public sector.

"Schemes such as this will complement our growth strategy for our core private housebuilding business."

Westbury currently employs around 1,500 staff, 100 at the company's headquarters in Cheltenham.