Control and switchgear specialists Craig & Derricott has launched a new website which it believes will revolutionise its service to existing and new customers.
A major British manufacturer of specialist industrial control gear for more than 60 years, the Walsall-based firm has now invested heavily in internet-based technology to create a site that is believed to offer unprecedented levels of functionality in the switchgear industry.
Visitors to the website will, for the first time, identify the correct product through a series of simple to use pop down menus. Price, availability, technical description are all presented on a single screen. The website has an interactive interface with customers being able to find answers to technical problems.
Managing director Gordon Barraclough said he was confident that the company's new site would help it become more competitive.
" We believe no other switchgear company has a website with anything like the same level of interactive functionality," he said.
"It gives unprecedented access to a massive amount of key data."