West Midlands luxury housebuilder Walton Homes has unveiled ambitious growth plans to increase the number of new homes it builds by over 60 per cent - injecting £35 million into the region's housing market within the next 12 months.
While retaining its stronghold in Staffordshire, the Lichfield-based developer is also spreading its net wider in order to develop larger regeneration sites in the East and West Midlands which meet the Government's guidelines for new housing to be built on brownfield land.
Following strong sales for the month of June, Walton Homes, which has been trading since 1984, has started construction on five new developments, with a total of 244 new homes due to be launched to the market before the end of this year.
Managing director Andi Summertonsaid: "We have traditionally set ourselves apart from our regional and national competitors by building the majority of our units as larger houses rather than compact apartments, which contradicts with the stipulation for higher density schemes from national planning guidance.
"We have also eradicated all 'standard house types' that are the backbone of the housebuilding industry in favour of site specific designs that respond to the vernacular of the area.
"Consequently, our sales performance during the past 12 months has been excellent."
While two sites, comprising four and five-bedroom houses in the Staffordshire village of Abbots Bromley and the north Birmingham suburb of Handsworth Wood, are nearing a sell-out, with only their show homes left to be matched with a buyer, Walton Homes is preparing to launch five contrasting developments throughout the Midlands before December.
The first of three sites scheduled for a September launch is Briarwood in the Staffordshire village of Armitage. It will feature 24 homes, the majority being three and four- bedroom houses complemented by a small number of apartments.
Also in Staffordshire, Roebuck Court, near Uttoxeter town centre, is one of a handful of exclusive apartment schemes being undertaken by Walton Homes.
And, as one of the towns at the centre of the East Midlands strategic growth area, a former school in Corby that had lain derelict for years is the site for one of the developer's largest new schemes, comprising 101 homes, townhouses and a small number of apartments.
Kings Point in Walsall, which is scheduled for a November launch, will see Walton Homes transform a three- acre contaminated former industrial site into 74 three-bedroom houses and two-bedroom apartments.
Back in the developer's hotbed of activity in Staffordshire, a former garaging site in the village setting of Tean will be launched at the end of the year as 21 two and three bedroom homes. Eighty per cent of the new homes are suitable for families.