Advertising and communications group WAA is celebrating one of its largest wins - a global contract to rebrand the Small Luxury Hotels of the World group.
The £5 million deal - landed in the face of competition from eight rivals - will see the Sutton Coldfield-based operation work on brand development and planning, advertising and corporate design.
It will also include development of the client's hotels directory, internal communications and digital media.
Andrew Wilson, WAA group's chief executive, said: "We won the account because of our strong track record in managing luxury global brands.
"Through our work with Jaguar, Land Rover and Habitat we have practical, hands-on knowledge on what works and what doesn't on a country-by-country basis.
"We understand the challenges facing companies wanting to do business throughout the world and deliver creative, strategic solutions that work."
More than 370 independently owned luxury hotels in 60 countries worldwide make up the Small Luxury Hotels of the World portfolio.
The brand has a global presence but the group hoping reinforce its position worldwide.
Mr Wilson said a ten-strong team would be dedicated to the project over about three years.
The aim was strategic development of the brand as well as working on "look and feel."
He said: "This is one of our largest wins and certainly the most global."
Last year WAA bought Birmingham internet consultancy WebXpress, realising its ambitions to add digital media to its existing marketing services.
He said that move was paying dividends with cutting edge technology being used to sign off brochure details from individual hotels around the world.
The two agencies had successfully collaborated on a number of web projects over recent years, with WebXpress producing web sites for WAA clients, including Swallow Hotels and British Pepper & Spice.
Acquired for an undisclosed sum, WebXpress employed full time staff who moved to WAA's Sutton Coldfield headquarters early this year.
WAA also includes direct mail specialists Send Marketing Solutions and as a group employs 60 people.
The company has a turnover of £11 million with billings of £33 million and clients include B&Q, Habitat, Horn-by, House of Fraser, Jaguar, Land Rover, Sony Europe and Swallow Hotels.
WAA also recently developed a £90,000 promotional film for Birmingham City Council.
The footage was used this year at the the Mipim property exhibition in Cannes, the event which brings together developers and investors from across the world.