A Midlands based vitamins company is launching a 12-month PR campaign designed to generate a "healthy" interest in supplements and raise brand awareness throughout the UK.

Lichfield communications agency Reeves Green Partners Limited has been appointed by Coventry's Just Vitamins to develop and implement the campaign.

Director Simon Petros said: "The importance of a balanced diet has never been more topical and there is a growing demand for supplements, so the time is right to maximise the potential of the brand."

Lisa Ridgway, Reeves Green, PR account director, said the potential in the market for an innovative and fresh brand was enormous.

She said: "We hope to build on the company's success by bringing their expertise to a wider audience through PR initiatives, competitions and new partnerships."