One of the largest delegations ever to visit Birmingham from Pakistan has arrived in the city.
A 40-strong team from Lahore Chamber of Commerce met representatives of Birmingham Chamber o f Commerce and Industry yesterday.
The meeting was a return visit after representatives from BCI and its India Pakistan Trade Unit visited Pakistan earlier this year.
Jonathan Webber, head of international trade at Birmingham Chamber and director of the Unit, said: "It is a real honour to have such a high profile delegation visit the city.
"They can see as well as us the benefits to business that can be forged by improving the links between the West Midlands and India and Pakistan. We already have cultural links that are second to none and now we must improve the economic links."
Institute of Asian Businesses chairman Gurjeet Bains added: "This region is in a prime position to capitalise on the growing economies of Pakistan and India. Visits like this enable us to meet potential partners face-to-face and forge personal links that will be hugely beneficial in the years to come."
IPTU has been set up to help SMEs across the West Midlands find part-ners in India, Pakistan, Sri Lanka and Bangladesh.