Creatives on the look-out for a place to live, work and relax need look no further than a row of terraced houses once used by a Victorian manufacturer who created silverware and jewellery for the upmarket Liberty store.
A new version of that creative spirit is being summoned by modern-day developer Viti Developments to transform a grade two Victorian building in the heart of Birmingham's Jewellery Quarter into six loft-style live/work units and two B1 offices.
According to Viti, the stylish open-plan spaces take their inspiration from successful loft-living business communities such as TriBeCa in New York and will offer creatives an exclusive alternative to the bland new-build developments that it claims dominate the market.
Viti will start work later this month at 8-14 Hylton Street and intends to offer off-plan sales this summer, with prices starting at £180,000 and the first residents moving in by spring.
Viti managing director Hannah Martyr says: "In the US, the absence of planning restraints has allowed flexible use of space to create new urban village environments for the creative industries.
"Within an individual's living environment, the area for working is not defined by walls and finishes but by the size and nature of the project they are working on."
The scheme is the result of sustained dialogue with Birmingham's planners and a what Viti describes as a shared vision of a new community of entrepreneurs who embrace the live-work concept.
"We're determined to compromise neither the character nor the heritage of the building," says Mr Martyr. "This is a hitherto untapped sector of the market in Birmingham."
Denny Maguire, of sole agents Maguire Jackson, says: "We're very excited about this project because of the flexibility of these live/work units. Niche businesses will find these properties very appealing."