Urban Coffee Co, the popular cafe in the middle of Birmingham’s business district, will be selling beer alongside the cappucinos and muffins after arranging a deal with award-winning Midlands brewery Purity.

Two Purity beers – Mad Goose and Pure Ubu – will be available at Urban Coffee from Wednesday, February 17, after the independent coffee shop on Church Street arranged a license to sell alcohol.

Hannah Wolsey, the general manager of Urban Coffee, said: "Urban Coffee was set up to stand out against the high street coffee chains, which have become the fast food equivalent of the coffee world.

"We pride ourselves on customer service and quality products, which is why we’re delighted to be able to supply them with Mad Goose and Pure Ubu alongside our premium coffee and food."

Purity has been one of the biggest success stories in the beer world over recent months. It has seen rising sales and a number of high-profile outlet tie-ups. This included a distribution deal with East Anglia brewery Adnams that has seen Purity get a foothold in the South-East market.

Paul Halsey, the managing director of Purity Brewing Co, said: "Purity and Urban Coffee are a fantastic match. We’re both independent companies looking to take on the big boys in our respective industries. We also share a common passion to provide the public with premium quality products, as well as a service that offers distinction, approachability and integrity.

"Both Purity’s beers and Urban Coffee are innovative, fresh and funky brands, which appeal a wide group of people. I’m confident that Mad Goose and Pure Ubu will be equally at home in Urban Coffee as they are in the traditional pub."