Computer expert Arbortrack Systems has planted firm roots in the Far East, after installing one of its software packages at a university in Hong Kong.
The company, based in Kenilworth, offers bespoke software enabling local authorities and businesses to keep track of trees in their care, assess any risks and draw up maintenance plans.
The tree and vegetation management package has been installed at the Chinese University in Hong Kong, where it will be used to oversee the trees on the campus.
The university is a centre of excellence for tree management and has a collection of shrubs, plants, herbs and trees, including many rare specimens.
Trained arboriculturalist Quentin Nicholls, who runs the firm, believes the new contract will offer a gateway into the region.
"We are delighted to have secured such a prestigious contract.
"Despite taking some time to secure the sale, now that Arbortrack has been installed in such a high profile organisation, two further serious enquiries have already been received from Hong Kong, along with a number of further expressions of interest and requests for demonstrations of the system."
The contract follows several visits to the region, supported by international trade advisors from the Coventry and Warwickshire Chamber of Commerce, UK Trade & Investment and the commercial arm of the British Consulate in Hong Kong.
Mr Nicholls is now organising product demonstrations for potential clients, to be carried out during a trade mission scheduled by the Chamber in March next year.
Alan Durham, director of international trade at the Chamber advised Mr Nicholls during his attempt to open up a new market in Asia.
"Arbortrack continues to demonstrate that the pro-active approach wins orders," he said. "Quentin has been developing his business networks in Asia consistently and with a persuasive campaign.
"This contract is a prestigious one, and we hope it will lead to more in the region before long."
