A Birmingham-based postal company has pledged to raise £100,000 to support the delivery of the ChildLine Schools Service.

Volunteers from the ChildLine Schools Service team visited UK Mail headquarters in Bromford to tell staff about their work, including a demonstration of the assembly delivered in primary schools, which helps children recognise and protect themselves from all forms of abuse.

UK Mail will also encourage employees to volunteer for the service.

Guy Buswell, chief executive of UK Mail, said: “Central to the UK Mail Group’s philosophy is placing society’s needs at the heart of its business strategy.

“This year we selected the NSPCC as our chosen charity as we felt their work and approach was dedicated, inspiring and important.

“We aim to become a partner of the charity in the true sense of the word and will support them in any way we can.”

* Julie Hilton, West Midlands ChildLine Schools Service Manager and Guy Buswell, chief executive of UK Mail with Parcel Pete, mascot for UK Mail, and Buddy, the face of ChildLine Schools Service