Sex, sin and soccer juggernaut Footballers's Wives has helped one of the UK's biggest independent TV firms to quadruple its interim profits.
Shed Productions has been recommissioned by ITV for a fifth season of the hit show, which chronicles the colourful lives of glitzy characters such as Amber Gates and Tanya Turner.
Their antics, on the pitch, in the bed and at the bar, have proved especially popular with viewers aged between 18 and 34.
They have now been shown in a soap format - Extra Time - and in an entertainment series called Footballers' Wives TV which both went out on the ITV2 digital channel.
Chief executive Eileen Gallagher said up to 500,000 viewers were expected to watch Extra Time when the first show was broadcast last Thursday - only to find an audience of 1.9 million tuned in.
Extra Time is thought to be the biggest ratings winner so far on ITV2 and Shed is waiting to hear whether its main customer will commission a full series.
Unveiling its first results since floating on the stock market in March, Shed said pre-tax profits rose from £600,000 to £2.3 million during the year to February 28.
Turnover doubled to £11.9m as the group delivered three shows - Footballers' Wives series 4, army drama Bombshell and children's drama The Fugitives - compared to only one at the same stage last year.
Shed is currently worth £51 million and floated on the stock market to take advantage of law changes that gave independent production companies the opportunity to hold on to the rights to their programmes. Unlike many of its rivals, Shed has retained the rights to all its productions, benefiting from worldwide distribution as well as DVD and video sales. The Londonbased firm said these sales had contributed significantly to its first-half profits.
Ms Gallagher, who shared more than £22 million with three cofounders of Shed at the time of its flotation, said broadcasters such as the BBC were now adopting a fairer stance to contract negotiations with independent production firms.
This offered a major opportunity for growth and the past few months has seen Shed hold "very productive discussions" with the BBC, Channel 4 and Sky, she said.