The Birmingham Post owner Trinity Mirror has launched a new online business directory designed to easily connect local users with local businesses.
LocalMole.co.uk will be accessible through Trinity Mirror’s regional network of 200 local and hyperlocal websites, reaching five million regional users.
The site contains a database of more than 1.8million business listings. They feature business names, addresses, contact information and maps.
Users can search for businesses based on a range of criteria and can also rate and review their experiences.
Businesses can enhance their LocalMole.co.uk listing with a fully-featured microsite, offering customers more information including photographs, special offers and company information.
Advertisers will also see their listings appear as text links across contextually relevant Trinity Mirror websites offering added-value promotion to local audiences.
Trinity Mirror Regionals digital director Chris Bunyan said: “Increasingly consumers turn to the internet as the place to find information on local businesses and services.
“By combining detailed business information with user ratings and reviews – supported by powerful online and in-paper promotion – we aim to develop LocalMole.co.uk into an indispensable service for local audiences and advertisers.”
The site has been developed with leading business data provider Central Index and web design agency StormID.
It is being supported at launch by a major promotional campaign across Trinity Mirror’s regional print and online media.