Newspaper group Trinity Mirror signalled a decline in advertising revenues yesterday and warned the market would remain challenging.
But it said it was still confident of a satisfactory outcome for the year.
The group said in an update ahead of results for the 26 weeks to July 3 that advertising revenues for the period were expected to be 0.4 per cent down on last year.
Advertising revenues at the nationals division were set to fall by 5.3 per cent.
The regionals division, which includes The Birmingham Post, was forecast to achieve growth of
1.4 per cent for the period. Growth in display, other classified categories and particularly in property has been partially offset by declines in recruitment and motors.
Circulation revenues for the first half are set to be 3.1 per cent up.
This should include a 5.2 per cent increase in regionals and 1.9 per cent growth in nationals.
Trinity Mirror said its Stabilise Revitalise Grow programme was driving improvements in performance in an uncertain climate.
It added: "Whilst we anticipate the advertising market will remain extremely challenging the board expects a satisfactory outcome for the year."